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The b.LUXE beauty beat

The b.LUXE Mature Makeup Makeover 


By Gina Woelfel
b.LUXE Hair and Makeup Studio believes that age is just a number and women at every stage in life deserve to feel beautiful and confident in their makeup. Mature skin is unique, and what worked in our 30s may differ from what’s best for us in our 40s and 50s. And as we reach our 60s and 70s, our makeup needs will change again. That’s why we’re thrilled to introduce our exclusive Mature Makeup Makeover Service, a tailored offering designed to address the specific needs of mature women.
Renowned Makeup Artist Madison Elliott is the face of the new Mature Makeup Makeover. With extensive experience in the industry, Madison has worked with numerous celebrities, fashion icons, and top brands. Her specialty is enhancing natural beauty and empowering women to embrace their unique features with grace and confidence.
Madison Elliott - “I started doing makeup because I loved seeing people’s reactions when they saw themselves for the first time in the mirror. I love that every client sitting in my chair feels like my friend when we’re finished. Not everyone knows makeup, and learning the proper techniques can be overwhelming. I love teaching makeup! It makes me so happy when my clients tell me they love the eyeliner trick I taught them or that the foundation we chose feels so natural. When they tell me they love how they look, it’s the most wonderful reminder of why I chose to be a makeup artist.”
There’s been a noticeable shift in recent years in social media, television, and advertising to better showcase and represent older women. New makeup companies are targeting the 40-plus age group, which shows progress in providing products for those of us with a few more smile lines. However, there is still much work to be done in makeup and department stores nationwide. While these products are a welcomed addition to our mature makeup selection, it would benefit cosmetic companies to educate their salespeople on appropriately recommending and applying their products to older skin. 
We designed our Mature Makeup Makeover to help you perfect the techniques that address age-related makeup concerns and focus on the colors, textures, and methods that best complement your style for every occasion. Our bodies typically begin to slow down collagen production in our mid to late 20s or early 30s. Around the age of 40, the decline in our collagen levels can lead to common signs of aging, such as wrinkles, fine lines, and sagging skin. Menopause can further contribute to these changes and also impact facial volume. Adjusting our cosmetics and application approach to better suit our current needs allows us to emphasize our favorite features and feel more confident and comfortable with our outward appearance.
 This month, Madison worked with one of our favorite, long-time clients, Deborah Sweet, for a session to discuss her makeup concerns and questions for someone over 50. Madison covered every aspect of makeup with Deborah, from product selection to application techniques, including brush and sponge selection. See Deb’s before-and-after photos above or scan the QR code to visit our before-and-after gallery at
Deb Sweet - “Madison was incredible to work with! I’ve never had a makeover before and was initially a little uncomfortable with the idea. Madison immediately put me at ease. She helped me feel like I belonged in her chair and shared her passion and insight every step of the way. Madison’s makeup expertise left me feeling like the best version of myself and has also carried over into my daily routine. I wouldn’t hesitate to spend time in her chair again!”
Mature Makeup Makeover
90 Minutes $175 with a $25 Cosmetic Credit
You’ll receive a personalized consultation with Madison, a personal makeup bag analysis, a skincare and prep tutorial, practical makeup techniques and application, tips and tricks for emphasizing your best features, a take-home step-by-step guide to your makeover, and confidence-boosting results you’ll love!
b.LUXE Hair and Makeup Studio believes that beauty is ageless and that all women should embrace their age with grace and confidence. We’re here to help you do that!
Schedule a consultation with Madison today for your transformative journey towards looking and feeling your best.
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