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The b.LUXE beauty beat

We’re Celebrating This May!
Awards, Moms & You!  


By Gina Woelfel

We’re proud to announce that b.LUXE has received its second honor from Salon Today Official and named a top honoree in this year’s prestigious SALON TODAY 200 Awards. This industry recognition is a testament to our team’s collective efforts, dedication and customer loyalty. 

Now in its 27th year, Salon Today is a national publication that gathers data to establish vital salon business benchmarks. It recognizes owners and their teams for their business acumen and creates a forum for sharing proven business strategies. 

This is our second win with Salon Today. In 2021, we were recognized as one of the top 20 salons in the US in their “SALONS OF THE YEAR” competition, held post-pandemic as a check-in to measure the beauty industry’s response and recovery from COVID-19.

To be recognized in this year’s competition, a salon or spa must demonstrate several best practices that propelled the business’s overall trajectory. As winners in the 2024 SALON TODAY 200 “GROWTH” category, we grew our company remarkably between 2022 and 2023. This success is a testament to our unwavering commitment to excellence and continuous improvements, ensuring that we always deliver the best to our clients, whose trust and support have been the cornerstone of our success. 

This accomplishment would not have been possible without our community, our team, and the support of our fabulous clients. Your unwavering loyalty has made us the most lucky, appreciative, badass group of women in the beauty business! 

But what does this recognition mean for you, and why is this your sign to make us your new salon? 

b.LUXE offers a luxurious experience that sets us apart from other salons. We provide a wide range of beauty services, including hair cutting, coloring, smoothing, extensions, styling, skincare, spa treatments, spray tanning, waxing, and lash extensions. 

To ensure that your visit is nothing short of amazing, our team follows a comprehensive set of standards called the “b.LUXE Service Cycle.” This guideline provides a detailed itinerary for each guest and guarantees consistent, exceptional care from check-in to checkout. We always anticipate your needs so you can relax and enjoy your visit. We offer five separate seating areas where you can enjoy refreshments from our custom coffee bar. We also provide complimentary “Luxury for Everyone” services, such as moisturizing glove treatments, BEFORE OIL scalp services, and hot stone foot treatments for our facial guests. Our extra amenities promise to make your appointment unforgettable.

This upcoming Mother’s Day is the perfect opportunity to give Mom (or yourself!) a gift of self care and pampering!

Our ”Me-Time Facial” follows the same luxury steps as our signature b.LUXURY facial, with the addition of an under-eye, collagen treatment and an invigorating scalp massage. 


Valued at $185 


Available online at or In-Studio at our downtown Medway, MA location. 

Gift Cards purchased in-studio come tucked inside a beautiful bag, wrapped and ready to gift!

We deeply appreciate our customer’s contribution to our success. Whether you book an appointment, refer our services to friends, or leave us a Google review, your support uplifts us and shares the joy we have here with others. Every stylist, esthetician, and team member at b.LUXE values you and looks forward to your next visit. 

Thank you for being a part of our wonderful, crazy, amazing journey.

The b.LUXE Beauty Team


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